This daily photo-guessing game celebrates New Westminster by challenging residents to identify local landmarks and storefronts where our mascot, the Tin Man, appears. Launched in February 2026, the game has quickly become a beloved daily ritual for hundreds of New West residents who test their local knowledge while discovering hidden gems throughout the city.
Winners are drawn weekly from all correct entries and announced in the New West Spotlight newsletter every Friday, with prizes generously donated by our community partners.
Prizes are awarded in the order businesses joined the partnership.
We're working toward our goal of 52 community partners—one for each week of the year!
As a community partner, your business will:
Contact us: NewWestSpotlight@gmail.com or call (778) 835-4032
Thank you to all our community partners for helping us celebrate what makes New Westminster special!
When it's your week as the featured prize provider, we encourage you to share our daily game posts on your own social media channes.! Check your week date below and mark your calendar, you'll be featured across seven posts throughout your week. (one post per day)
Let your followers know you're a community partner and invite them to play along. This amplifies your visibility, demonstrates your investment in New West, and drives more engagement to both the game and your business. Together we can make each week a celebration of community partnership.
This daily photo-guessing game celebrates New Westminster by challenging residents to identify local landmarks and storefronts where our mascot, the Tin Man, appears. Winners are drawn weekly from all correct entries and announced in the New West Spotlight newsletter every Friday.
This daily photo-guessing game celebrates New Westminster by challenging residents to identify local landmarks and storefronts where our mascot, the Tin Man, appears. Winners are drawn weekly from all correct entries and announced in the New West Spotlight newsletter every Friday.
New West Spotlight is New Westminster's only daily digital newsletter, dedicated to celebrating the people, businesses, events, and community initiatives that make our city vibrant and unique. Produced locally by Carla McNeil and sponsored by Butterfly Networking, we're committed to bringing residents together through stories that matter, highlighting what makes New West special, and fostering genuine community connection. From local business features to community events and interactive initiatives like "How Well Do You Know New West?", our mission is simple: to shine a spotlight on the heart of New Westminster, every single day.



