For small businesses in Metro Vancouver, a strong online presence has become essential. Whether your goal is to attract local foot traffic, drive online sales, or build brand awareness, digital marketing can help you achieve it.
This post covers five crucial online marketing strategies that can make a difference for your business today. We’ll explore practical steps, tips for deciding whether to DIY or hire help and immediate actions you can take.
Why It Matters:
Your website is often the first impression customers have of your business. A poorly designed site—or worse, no site at all—can turn potential customers away.
Key Elements of an Effective Website:
DIY vs. Hire a Pro:
What You Can Do Today:
Use a free tool like Google’s Mobile-Friendly Test to check your website and make improvements as needed.
5 Website Elements That Will Make Your Local Customers Happy
Why It Matters:
Local SEO helps customers find your business when they search for services or products near them. This is especially important for businesses relying on foot traffic in Metro Vancouver.
Steps to Improve Local SEO:
DIY vs. Hire a Pro:
What You Can Do Today:
Log into your Google Business Profile and update your business hours and add photos.
Why It Matters:
Social media platforms allow small businesses to connect directly with their audience, build community, and promote their services or products.
Best Practices for Social Media Marketing:
DIY vs. Hire a Pro:
What You Can Do Today:
Post a behind-the-scenes photo or share a customer success story on your social media account.
Why It Matters:
PPC advertising allows you to target potential customers actively searching for your products or services. Platforms like Google Ads and Facebook Ads are effective for driving traffic and generating leads.
Tips for Successful PPC Campaigns:
DIY vs. Hire a Pro:
What You Can Do Today:
Sign up for a free Google Ads account and explore keyword suggestions for your industry.
Why It Matters:
Email marketing is one of the most cost-effective ways to maintain customer relationships and drive repeat business. With an email list, you can send updates, promotions, and helpful information directly to your audience.
How to Create a Successful Email Campaign:
DIY vs. Hire a Pro:
What You Can Do Today:
Create a sign-up form on your website offering a discount or free resource for joining your email list.
Adopting these five strategies can set your Metro Vancouver business up for success in 2025 and beyond. Start small by optimizing your website or claiming your Google Business Profile, then gradually expand to include PPC advertising, social media, and email marketing.
Need help implementing these strategies? Reach out to a trusted marketing partner or explore more resources on Butterfly Networking.
Set up a free strategy call http://www.askCarla.ca/BookACall Let's get you started down the path you want to go.